The DM module allows to create, plan and manage direct marketing campaigns.
This release offers the following fonctionnalities :
* Commercial Offers :
- Create Multimedia Commercial Offers
- View a Graphicalreprsesentation of the offer steps
- Create offers from offer models and offer ideas
* Marketing Campaign
- Plan your Marketing Campaign and Commercial Propositions
- Generate the Retro planning (automaticaly creates all the tasks necessary to launch your campaign)
- Assign automatic prices to the items of your commercial propositions
- Auto generate the purchase orders for all the items of the campaign
- Manage Customers Fils, segments and segmentation criteria
- Create campaigns from campaign models
- Manage copywriters, brokers, dealers, addresses deduplicators and cleaners
The module is still in development and is available in the Extra Addons, as well as a profile module : profile_dm.
Now we are working on DTP document generation, items supplying and After-Sales Service.
A big thank to Dhara and Sofia for their great work on DM.